Instagram comment & DM automation

Reply to every comment and DM — personally, at scale.

Turn a comment like “LINK” into a personalised reply, a DM with buttons and a captured lead — then review every message and see what’s working.

  • Official Instagram API
  • No password sharing
  • Every message logged

Early access — request an invite and we’ll set up your workspace.

FW
@fitness_with_asha
Automation preview
Comment on a reel
LINK please! 🙌
Public reply
Hey Asha, sent it to your DMs 📩
Private reply
Here’s your free workout guide 👇
Open guide ↗
Email it to me

How it works

Up and running in three steps

1

Connect Instagram

Link a Business or Creator account with Instagram’s own sign-in. You stay in control and can disconnect any time.

2

Build an automation

Pick a keyword trigger, then add replies, buttons and questions. A live phone preview shows exactly what people receive.

3

Review and improve

Every comment and message is logged with what the automation did. Insights show what’s working.

Use cases

Made for how you sell

Creators, product brands, service businesses, cafés, educators, real estate and agencies all turn Instagram conversations into customers in different ways. Pick yours to see the flow, step by step.

For creators, influencers and personal brands

Answer every “link please” — and grow your list while you do it

The problem. A good reel brings hundreds of comments asking for the link, the guide or the code. Replying by hand takes hours, so most people never get what they asked for — and you never learn who they were.

How the flow works

  1. Step 1 · Trigger

    Someone comments “GUIDE” on your reel

  2. Step 2 · Public reply

    A public reply that never looks copy-pasted

  3. Step 3 · Follow check

    Optionally ask them to follow first

  4. Step 4 · DM

    Private message with your link and buttons

  5. Step 5 · Question

    Ask for their email

  6. Step 6 · Link

    Every link click is counted

  7. Step 7 · Integration

    Send the lead to your email tool

Y
@yourbrand
Example conversation
Comment on your reel
GUIDE please! 🙌
Public reply
Hey Asha, sent it to your DMs 📩
Private reply
Hi Asha! Here’s your free 7-day starter guide 👇
Open the guide
Email it to me
Email it to me
Sure — what email should I send it to?
asha@example.com
Done! Check your inbox in a minute 🎉

Illustrative example

How it helps

  • Nobody is left on “seen”. Every commenter gets what they asked for within moments, even at 2 a.m. or when a reel goes viral.
  • Your audience becomes your list. Instead of a pile of comments you get emails you own, with the keyword and post they came from.
  • You learn what converts. Insights show triggers, link clicks and leads per automation, so you can double down on the content that works.
See the full flow for creators

Teams & accountability

Run by a team? Everything is accounted for

Whether it’s a creator’s manager, a brand’s social team or an agency running many clients, everyone works in one place and everything they do is recorded.

An audit log of changes

Creating, editing or deleting an automation, connecting or disconnecting an account, changing integrations and resuming a paused conversation are recorded with who did it and when.

Every message on record

Each comment, reply and DM is logged with its status, the automation and message variant that sent it, and the reason if it failed. Searchable and exportable.

Replies carry a name

When a teammate replies from the inbox it shows “Sent by” their name, and automations pause for that person so only one voice speaks.

The right access for each person

Five roles from owner to read-only viewer decide who can edit, who can reply and who can only look.

Roles for every person on the team

  • OwnerFull control of the workspace
  • AdminAccounts, integrations, audit log
  • EditorBuilds automations, replies to people
  • AnalystReads insights and the message log
  • ViewerRead-only, e.g. a client or stakeholder

Inviting teammates from inside the app is coming soon.

A mobile app is on the roadmap

Planned · not available yet

So every role can do their part from a phone: editors replying to people who need a human, analysts checking the numbers, and owners keeping an eye on activity.

Features

Automation with a human touch — and the controls enterprises expect

Replies that don’t look copy-pasted

Use the commenter’s name, rotate full variants, add {Hey|Hi|Hello} choices and returning-customer wording. A similarity guard avoids near-identical public replies in a row.

Hey Asha, sent it to your DMs 📩
Done, @ravi_k! Check your inbox ✅
On its way, Meera — peek at your DMs 🚀
{Hey|Hi} {{first_name|friend}}, sent it to your DMs

Comments and DMs, together

Reply publicly, then follow up privately with buttons — one automation.

Comment “LINK”
Public reply
Private DM + buttons

Capture leads in the chat

Ask for exactly what you need. Answers are validated and saved.

EmailPhoneNameChoiceDateNumberConsent

Insights you can act on

Triggers, messages sent, delivery rate, leads, top keywords — and exactly why any message failed.

Sample data

A searchable log of everything

Open any person to read the whole conversation and see which automation and variant they received.

@ashaPrivate replysent
@raviPublic replysent
@kabirPrivate replyfailed

Built for teams and agencies

Roles, separate workspaces and an audit trail of who changed what.

owneradmineditoranalystviewer
PAEA

Safe by design

Automation that follows Instagram’s rules

Messaging limits and opt-outs are enforced for you, so a busy comment section never turns into a policy problem.

  • Official Instagram API — you sign in on Instagram; we never see your password
  • One private reply per comment, and messaging only within the allowed window
  • “STOP” opts a person out immediately
  • Access tokens are encrypted; each workspace’s data is isolated

FAQ

Questions, answered

Which Instagram accounts work?+

Instagram Business and Creator (professional) accounts. Personal accounts can’t use Instagram’s messaging API.

Will this get my account in trouble?+

DynamicDM uses Instagram’s official API and follows its rules: one private reply per comment, messaging only within the allowed window, and instant opt-out when someone sends “STOP”. No passwords are ever collected — you sign in on Instagram.

Can I reply to a comment and send a DM?+

Yes. An automation can post a public reply and send a private DM. Instagram allows one message in response to a comment, so follow-up questions begin after the person taps a button or replies.

Is it available now?+

DynamicDM is in early access. Instagram only lets accounts connect to apps that have passed its review, so we are setting up teams directly while that is in progress. Request early access and we will get your workspace ready.

What happens to my data?+

You can disconnect an account at any time and request deletion. See the Privacy Policy and Data Deletion pages for details.

Get early access

Tell us about your Instagram account and what you sell, and we’ll set up your workspace and your first automation with you.