Turn “price?” comments into shoppers on your product page
The problem: Product reels and posts attract questions: price, sizes, where to buy. Each unanswered comment is a buyer who moves on, and the people who were “still thinking” are never followed up.
People type: PRICESIZESHOP
The flow, step by step
What happens from first comment to captured lead
Every step is something you switch on, edit or remove in the builder, with a live preview of exactly what people will receive.
- Step 1 · Trigger
Someone comments “PRICE” on a product reel
Tie the automation to one post, or run it across all your posts. Ignore words like “not working” so complaints reach a person instead.
- Step 2 · Public reply
Reply publicly so others see you’re responsive
A short, varied public reply (“Sent the details, Riya! 🛍️”) signals an active shop to everyone reading the comments.
- Step 3 · DM
Send the product details and a Shop now button
Price, a line about the product and a button straight to the product page — the link is tracked so you can see which products get clicks.
- Step 4 · Question
Ask what they need, e.g. size
A choice question (S / M / L / XL) is validated and saved, so you know what to restock or recommend.
- Step 5 · Tag
Tag them by product interest
Tags like “kurta-M” or “sneakers” keep interested shoppers organised for later campaigns.
- Step 6 · Wait
Follow up a few hours later if they haven’t replied
“Still thinking it over? Your size M is in stock.” It is skipped automatically if they reply or opt out.
- Step 7 · Human
Hand off questions to your team
A “Talk to us” button pauses the automation and puts the conversation in your inbox, so a person can reply with full context.
How it helps
What changes for you
Fewer lost buyers
Instant answers keep the buying moment alive instead of letting it cool in the comments.
Recover the undecided
A well-timed follow-up reaches people who showed interest but didn’t click — without nagging anyone who already replied.
Know what’s in demand
Keywords, tags and link clicks show which products and sizes people actually ask about.
Getting set up
What you configure
- 1List the keywords shoppers use (PRICE, SIZE, SHOP).
- 2Write the DM with price, a short pitch and your product link as a button.
- 3Add a size or variant question if relevant.
- 4Add a follow-up after a few hours (optional).
Features this flow uses
Good to know. Payments, orders and stock stay in your store. DynamicDM handles the conversation that sends people there.
Teams & accountability
Run by a team? Everything is accounted for
Brand and e-commerce accounts are usually run by a social team plus an agency. Give each person the right access, and see who replied to which shopper and who changed which automation.
An audit log of changes
Creating, editing or deleting an automation, connecting or disconnecting an account, changing integrations and resuming a paused conversation are recorded with who did it and when.
Every message on record
Each comment, reply and DM is logged with its status, the automation and message variant that sent it, and the reason if it failed. Searchable and exportable.
Replies carry a name
When a teammate replies from the inbox it shows “Sent by” their name, and automations pause for that person so only one voice speaks.
The right access for each person
Five roles from owner to read-only viewer decide who can edit, who can reply and who can only look.
Roles for every person on the team
- OwnerFull control of the workspace
- AdminAccounts, integrations, audit log
- EditorBuilds automations, replies to people
- AnalystReads insights and the message log
- ViewerRead-only, e.g. a client or stakeholder
Inviting teammates from inside the app is coming soon.
A mobile app is on the roadmap
Planned · not available yetSo every role can do their part from a phone: editors replying to people who need a human, analysts checking the numbers, and owners keeping an eye on activity.
Other ways teams use DynamicDM
Want this flow for your account?
Request early access and we’ll help you set it up.